Recently we welcomed Anja and Steve Toms onboard from Top End Explorer Tours, with their Kakadu Tours website.I really like the way Anja has taken to blogging. One of her early posts explained all about saltwater crocodiles in the Northern Territory, and when and where it is safe (or not safe) to swim.
Two other posts talk about the Aboriginal seasons of Kakadu in a really informative way. Her most recent talks about Yegge and Aboriginal fire management.
This kind of blog post is powerfully effective for a tourism website. Anja is answering questions that are commonly raised by customers on her tours. By answering these questions using her blog, Anja is immediately tapping into topics of interest to her prospective customers. If someone is researching the Aboriginal seasons of Kakadu, there is a good chance they will find Anja’s post, and if they are doing this research because they are interested in visiting Kakadu … there you have it.
The search term ‘kakadu tours’ is a very competitive one. I think that with the approach Anja is taking her website could earn a strong ranking in this area over time. However, it is worth pointing out that you don’t have to get the #1 ranking on the key search term to have a very effective website. More and more searches involve 3, 4, 5 and more search terms. While ‘kakadu tours’ might be the single most popular term in this area, collectively there are a very large number of searches about kakadu tours that don’t use that term – instead they might use ‘kakadu tours families’ or ‘kakadu national parks tours’. Both of these are search terms that have led searchers to Anja’s site.
Time and again I’ve seen websites flourish when they use their blog to write broadly about their subject, and earn visits from an extraordinarily wide range of search terms. With focus some of those sites can go on to rank highly for the most competitive search terms in their field.
So have a look at Anja’s blog. For your own tourism blog, consider writing blog posts that answer the most common questions your visitors ask, and provide useful background information.
You’ll reap huge benefits from this simple strategy.