Blogging the Savannah Way

Marcus is the Marketing Manager at Undara Experience, up in tropical North Queensland. He rang me yesterday afternoon to let me know he was heading out on one of his ‘boundary runs’, from Cairns out on the Savannah Way to Mt Isa.

He said he would be blogging about his trip, and true to his word, here is his first post in the series: Savannah Way Adventure Day One

What I really like about this series of posts is that Marcus is bringing the Savannah Way to life. Reading about the waterfalls (a town near Undara had 400mm of rain overnight recently), the green and the wildlife makes me want to be up there. I’m looking forward to this series of posts straight away, not just to see Marcus getting better at blogging, but because I am interested in the adventure.

Google tells me this trip is 1,116 kms - click on the icon map to see the route in Google Maps.

Google Maps is a wonderful resource that you can look at linking to from your posts. To link to a specific location as I have above, go to maps.google.com and search for the place you want to link to. Once you have found it, look for the Link to this Page link at the top right of the map. Copy this link and create a link to it from your post or page.

Marcus has linked through to his page on the Savannah Way from his blog post. That is always a good idea for your own website. If you have a topic that interests your readers and maybe you think will bring search traffic, create an information page for it. If there is a specific keyword you want it to rank well for (for example, a keyword you have researched), then make sure the keyword is in the slug and in the Title of the page. Each time you write a new blog post that relates to that page, you can link back to your main information page. Every blog post you write that links back to your page will increase its chances of ranking well with the search engines.

Finding a way to tell the story of your destination or experience should be at the heart of every tourism related website. The series of posts on the Savannah Way is just the start for Marcus and Undara.

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