The Great Escape Charter Company - Kimberley and Rowley Shoals Cruises

Great Escape are a luxury cruise operator. If you haven’t seen the itinerary for cruises in this region, I suggest you check out two in particular:

• Great Escape’s Kimberley Cruises
• Great Escape’s Rowley Shoals Cruise and Dive Tours

I see these cruises and want to go on them!

For a tour operator like this, the website is a powerful tool for generating leads. And the way the website is structured has a powerful influence on how many website visitors convert to leads.

One of the most important elements of a lead generation website is that it needs to be very easy for someone to get in touch with you when they want to. You might think it is very easy to find the Contact page and fill out the contact form – but do your visitors see it the same way?

I’m in favour of making the enquiry form on a lead generation website very easy to find. Sometimes even to the point of having a few different options on the same page. Some people worry that duplicating contact options on a page might look odd to some visitors. Me, I worry that visitors might not find it easy enough.

Helitour launching from the MV Great Escape

With 5 active clients in the Kimberley now, I’m going to have to get my act together and head up there again. I was last in Broome back in 2000, when the Olympic torch relay went through town. And that is nearly a decade ago now, way too long between visits.

Converting Website Visitors to Leads

At least, that is what is reported by eMarketer in Videos Help Increase Online Sales.

I like eMarketer’s fact-based approach to marketing. Here is an excerpt from their findings:

Research … has shown a 35% increase in the sales conversion rate between shoppers who took rich media sales tours, including video, and those who didn’t … shoppers who viewed the “product tours” spent over two-and-a-half minutes more viewing product information on each product.

Good reason to get your video content ready!

While you can upload video directly to your OM4Tourism site, I recommend you upload to YouTube, and then embed the YouTube video in your post or page (we have a YouTube plugin that lets you do this).

This way not only can people comment on your site and blog about your post, but they can also find your video directly through a YouTube search. So that is more exposure for your content.

Using video to increase online travel conversion rates