Archive for the ‘New Website Launches’ Category


Redesign for Cape Lodge

Cape Lodge, Margaret River

Cape Lodge, Margaret River

We’ve recently implemented a new design for Cape Lodge.

The new layout was designed by Tracy Graffin.

Tracy has developed some beautiful custom maps – for Cape Lodge’s location, as well as for the grounds – that communicate clearly and succinctly and help visitors get their bearings.

The hotel photographs have been given a new lease of life by the design, with use of white space and complementary colours to create fresh and appealing pages.

The blog makes use of bold feature images and text snippets to draw visitors into reading more.

Finally, the wider / deeper format of this website presents the hotel in a luxurious format that responds to the increasing number of high resolution displays in use. Check it out with your iPad or your large format computer screen and you’ll get a feel for the difference to websites designed for a smaller format. There are choices involved in this, but all marketing involves choices.

For the curious, here is a snapshopt of the Cape Lodge home page before the redesign:

Cape Lodge - Old Home Page

Cape Lodge - Old Home Page


New look for Seashells website

Seashells Hospitality Group

Seashells Hospitality Group

Recently we’ve had the pleasure of working with the team at Seashells Hospitality Group to help launch their new website, which went live yesterday.

The site was designed by Steve Binnie and the team at First Nature Design. It features the new branding that has earned Seashells a nomination in the Tourism Marketing category for the 2010 WA Tourism Awards.

What I really like about the new design is the simplicity of navigation – it is easy for visitors to find their way through the 4 different resorts without getting lost. It is easy to say that a website should be easy to navigate, much harder to achieve in practice.