If you operate a tourism business, this article in All Things Digital reports some important information about iPads.
Full Article: Why Travel Related Mobile Ads Are Taking Off On The iPad
Some of the key points are:
“the overwhelming majority of iPad owners, or 91 percent, used their device for a travel-related activity. …Specifically, it found that 47 percent of iPad users booked hotel rooms … following closely after hotels, … 37 percent of iPad owners used the tablet to book a flight; 28 percent have used it to make a restaurant reservation; and 24 percent have used it to rent a car.”
The data was sourced from a network with 971 users with a range of mobile devices in June 2011.
If your tourism website isn’t already iPad friendly, perhaps it is time to get that happening.