Is your site search engine friendly?
January 31st, 2008 by Jane
And what on earth does this mean anyway?
If a web developer has assessed your site and told you that it isn’t search engine friendly, have they explained what they mean?
The mystery of search engine optimisation (SEO) is a common frustration for small business operators. You end up paying a lot of money for someone to ‘fix’ your problems when in fact there’s a lot you could do yourself if you only knew what.
It’s a bit like running a car. Those who aren’t versed in the workings of car engines are forced to rely on others to fix the problem - and your mechanic is unlikely to take the time to explain how you can do it yourself and save yourself hundreds of dollars into the bargain. After all, they’d be doing themselves out of a job.
We are often asked by tourism operators to assess their sites and tell them why they’re not getting the attention they deserve from online searchers.
Glenn has written several articles on SEO and attracted the attention of SEO guru, Mike Moran, by publishing a post recently that explains exactly how to assess your own search engine friendliness.
Once you have assessed your site by following Glenn’s advice, consider your use of keywords, because accurate use of keywords in the right places will help to attract not just more visitors, but more qualified visitors.
Getting 100 visitors to your site and converting 10 is better than getting 100 and converting 1. By ensuring that you are providing exactly what your searchers are looking for when they key in their search words, you are significantly increasing your chance of conversion.
Tags: keywords, search engine friendly, search engine optimisation, SEO
Posted in Search Engine Marketing. Permalink for this post: permalink.
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January 31st, 2008 at 9:11 pm
Good post, Jane. I agree that too many search marketing consultants treat their knowledge as state secrets when they ought to be teaching their clients how to do it themselves. Rather than thinking about doing themselves out of a job, what I think they’d find is that they’d be more trusted by their customers and get recommended so that their business increases even more. I’m hoping that this new breed of search consultant as teacher will continue to grow.