RiverFly declared Australia’s Hidden Jewel

After a long, fascinating and challenging process, the OM4Tourism Hidden Jewel Awards judges have chosen the winners for 2008.

The National Winner is RiverFly Tasmania, created by fly-fishing guide Daniel Hackett.

Daniel knows Tasmania’s northern rivers like the back of his hand, and spends most of his working life knee-deep in water.

Sharing the adventure of trekking, camping and fishing one of the World’s heritage-listed areas with holiday-makers is his passion, equalled only by his dedication to conservation.

It’s this passion that lies at the heart of success for small tourism enterprises. Daniel couples this with sound business sense in targeting a lucrative niche market.

He has also created a stunning coffee-table book with professional photographer and fellow angler, Brad Harris. In Season Tasmania is a journey in print that aims to encourage Australians across the Bass Strait for a fly-fishing adventure of their own.

We are very much looking forward to working with Daniel in the coming weeks as he takes his business to the next level with online marketing.

The judges also chose a winner from each state and territory. All winners will receive an OM4Tourism Online Marketing Website, with Graphic Design and that vital Keyword Analysis to help position their businesses effectively online.

I’ve created a Winners Page that tells you about all our winners, and I will post further blogs as each of their online marketing sites goes live.

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