If you are running a Pay Per Click advertising campaign such as Google AdWords, then you should be advertising your own brand name.
But what if you have the #1 search ranking on your brand name?
Well, you still should do the advertising.
This doesn’t seem like common sense. So I’ll point you to some useful articles to read:
Brand names outperform non-branded terms for PPC advertising
The Value of Branded vs. Non-Branded Search Terms
In a nutshell, it pays to advertise your own brand name.
