OM4Tourism Website Design » adwords http://om4tourism.com Self managed, search engine friendly travel & tourism websites Wed, 07 Jul 2010 23:24:27 +0000 en hourly 1 Blowing Your Own Trumpet on AdWords http://om4tourism.com/blog/blowing-your-own-trumpet-on-adwords/ http://om4tourism.com/blog/blowing-your-own-trumpet-on-adwords/#comments Sun, 21 Sep 2008 01:57:12 +0000 Glenn http://om4tourism.com/?p=424

Blowing Your Own Trumpet on AdWords

]]> If you are running a Pay Per Click advertising campaign such as Google AdWords, then you should be advertising your own brand name.

But what if you have the #1 search ranking on your brand name?

Well, you still should do the advertising.

This doesn’t seem like common sense. So I’ll point you to some useful articles to read:
Brand names outperform non-branded terms for PPC advertising

The Value of Branded vs. Non-Branded Search Terms

In a nutshell, it pays to advertise your own brand name.



Blowing Your Own Trumpet on AdWords

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