Posts Tagged ‘bookings’


Increasing the number of tour enquiries from your website

Ronda Green runs Araucaria Ecotours, where she runs a variety of Brisbane tours that showcase Australian wildlife.

Araucaria Ecotours - Wildlife Tours ex Brisbane

Araucaria Ecotours - Wildlife Tours ex Brisbane

Using the form builder, Ronda has configured a simple but effective tour booking form for her website.

Tour enquiry forms are at their best when they make it easy for visitors. Easy to understand what tour options are available, and easy to fill out the form.

Asking for too much information is not only unnecessary, you can easily turn people away. If the information isn’t essential, don’t ask for it until after you have the booking!

Your website should make it clear what tours are available, and your tour enquiry form can help reinforce that. Ronda has used two drop down lists to make it clear there are Day Tour options as well as Extended Tour options.

We’ve also found that adding enquiry forms to additional web pages (either customised tour enquiry forms like Ronda’s or even simple Contact Forms) can increase the number of enquiries. If people have a question forming in their mind, if you give them the opportunity to ask a question, they just might do it.