After optimising and indexing their website with Google, they registered with Google’s Local Business Centre. This means when someone searches Google Australia for “Broome accommodation”, Captains appears on page 1 under Local Business Results.

As a destination-focused business, you can’t afford not to be registered with Google’s Local Business Centre – it costs nothing and also gives you a listing in Google Maps.

This is useful for your own site – once you have a Google Maps listing, you can capture a link that enables you to place the interactive Google map in your own site at no cost. It also makes it easier for people searching Google Maps for your accommodation or tour outlet.

Go to Glenn’s article on Google Local Search to find out how to register.

Getting onto page 1 in Google search