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Tag Archives | online marketing

Website development: Edge Resorts describe their experience

Western Australia’s new luxury resort group, Edge Resorts, has just launched a $16 million resort at Kalbarri, the first of a number of new coastal resorts. Being able to manage their own websites has already proved a huge benefit. In a recent interview, Group Principal Jon Jessop said: Being a new business means that we […]

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4 myths of website development and design

For tourism businesses, website development and design is like a coastline full of hidden rocks. The choices you make right at the start can make the difference between a boat wrecked on the rocks and a yacht on the open ocean with wind in its sails. I’ve written an article about the 4 most common […]

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Getting website traffic but no enquiries?

A colleague told me today that although she is doing everything she can to optimise her website, and is getting lots of site visitors, very few of them are interacting with her via her website. This set me thinking about what takes people that extra step from reading your stories to responding to your stories […]

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The Hidden Jewels of tourism

Winning an award gives small tourism businesses a real boost, but it’s hard for smaller operators to find the time and resources to put together an award submission. That’s why we created the OM4Tourism Hidden Jewel Awards, and the result has been a long and fascinating list of tourism enterprises that deserve more attention. We’ve […]

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Converting your existing site for better online marketing

You don’t have to create a whole new website to get better at online marketing. Live History is an example of a site that we have converted to our platform, giving the business owners, Judith and Chris Cornish, more opportunities to get their story out to their target audience. The new site has the same […]

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Profile: Building on a destination

Even when a tourism business is either new or relatively unknown, it can benefit greatly from being in a well-known and sought-after destination. Seppeltsfield Vineyard Cottage – the second in my series of tourism profiles – has become very popular thanks partly to its location in the Barossa region of South Australia. Seppeltsfield’s Sharyn Rogers […]

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Profile: Tailored tours bring overseas visitors

Over the next few weeks I will be writing profiles on a dozen small tourism operators dotted around the country – all of whom have contributed valuable information to OM4Tourism on international marketing issues. The operators featured have all agreed to share their marketing experiences, and you are equally free to comment, add advice or […]

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Register now for the Hidden Jewel Awards

Small tourism operators across the country are invited to register interest in the 2008 OM4Tourism Hidden Jewel Awards. We launched the Awards in late 2006 because we were coming across so many wonderful tourism businesses struggling to get the word out. This was a chance for those smaller operators to win recognition, without a prolonged […]

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