eMarketer 2008: 61% of Active Adult Internet Worldwide Researchers have researched holidays/destinations

They have recently released some research showing what Internet users worldwide ages 16 to 54 research online.

Holidays/destinations are right there at the top, with travel close behind.

This is a very good reasons for tourism operators to have a website with good search engine visibility. And also to have a good understanding of what keywords people use to search for their destination or experience.

61.9% research holidays/destinations online