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Tag Archives | search engine optimisation

Is your site search engine friendly?

And what on earth does this mean anyway? If a web developer has assessed your site and told you that it isn’t search engine friendly, have they explained what they mean? The mystery of search engine optimisation (SEO) is a common frustration for small business operators. You end up paying a lot of money for […]

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Profile: Tailored tours bring overseas visitors

Over the next few weeks I will be writing profiles on a dozen small tourism operators dotted around the country – all of whom have contributed valuable information to OM4Tourism on international marketing issues. The operators featured have all agreed to share their marketing experiences, and you are equally free to comment, add advice or […]

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The secret of getting search ranking

The world of the web is a bewildering place for a small tourism operator. There are so many huge travel sites out there that it’s easy to feel like a very small fly caught in a vast web waiting to be eaten alive by the search engine spiders. How on earth do you get attention […]

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