It’s a bit like having a table of contents – it enables you to focus on the themes that are central to your site content.

So, for instance, if one of your themes is native wildlife, then it makes sense to have a category with that name.

If you are creating categories, they need to be visible on your site, so that readers can click a category and see all the relevant blog posts.

This means, for OM4Tourism clients, you’ll need to add the Categories widget into your sidebar so that they appear on your site. Our article on Changing the Contents of Your Sidebar explains how to do this.

You also have the option of adding tags to your blog post, and we highly recommend doing this.

Think of tags as your index. When someone clicks on a tag they see the ‘tag cloud’ – which is the equivalent of your blog index. They can then click to see more posts with the same tag – so it’s like looking in an index and seeing all the pages that include content that is relevant to that word or phrase.

This and many other online marketing tips appear in our support site OM4.com.au. For questions not answered there, go to our Forums.

How to use blog categories and tags