Lunch's Blog Post on Lake Eyre

In between organising tours on the Eyre Peninsula, Lunch arranged a trip up to Lake Eyre for some of his guests.

More importantly, he blogged about it on his site – you can read his post: Lake Eyre Tours and Safaris.

While Lunch’s post doesn’t rank #1 with Google, it is ranking on page 2 and sends a good stream of visitors to his website.

This example illustrates how useful a blog is for a tourism website – a short blog post might take only 15 to 30 minutes to publish (including photos), and can start attracting relevant visitors rapidly. And once you have blog-enabled website, it doesn’t cost you anything.

Consider the time and effort required to run an ad … and how well targetted it can be. The people that are searching for lake eyre tours, finding his post and coming to his site – they are pretty relevant visitors, you would have to say.

When you publish to your blog on a reasonably frequent basis, Google will index new posts very soon after you post them. So it is a great tool for getting your story out on a particular topic.

What events are coming up in your region that people will be searching for? When they are searching, do you want them to find you?

Time to do some more blog posts!

Visitors Flock to Lake Eyre

Sunset Holiday Villas - Accommodation in Arthur River

For a tourism operator, a blog is a brilliant tool for building search engine profile. I use the analogy of a sailing ship, with each new blog post acting like a new sail, catching more wind and helping the ship sail faster.

If you would like to see a great tourism blog in action, have a look at some of these posts:

• Abalone Recipe from the Edge of the World
• Crayfish and Scuba Diving at Arthur River
• Arthur River Fly Fishing

The posts are short and to the point. They share something about the experiences on offer in Arthur River that is hard to find out elsewhere. I don’t know about you, but I want to try that Abalone!

And while the posts are great for people considering a visit to Arthur River, each post is a new web page in the eyes of the search engines, each attracting its own share of search engine visitors and building on the strength of the website as a whole.

If these seem like modest goals, they are. It is a gradual process building the profile of a website, and you don’t need to write like a rock star blogger to be effective in building your tourism business online.

Write regular posts like Dan and Sally are writing and the number of relevant visitors to your website will steadily improve. Blogs really work for tourism websites.

Great example of a tourism blog in action