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Going live recently is a new OM4Tourism website for Boshack.

Chrissy & Deryck Brockhurst offer Australian outback experiences within an easy drive of Perth, with a choice of lakeside camping, farmstay or hotel accommodation.

Notice that the home, tour and package pages all include a contact form at the foot of the page.

This is a strategy we have adopted and recommend to our clients, because we have found it increases the likelihood of site visitors getting in touch. Chrissy & Deryck are already seeing a significant increase in the number of enquiries they receive, because of the contact forms.

We believe this is simply because people will often have a half-formed question in their mind whenever they read a web page. Putting the form right there on the page makes it easy for them to put that question into words and click to send it to you.

Also notice the use of ‘outback’ in the domain name. This was a result of keyword analysis that told us this is an important keyword for Boshack.

This article explains more about choosing a domain name.

We are delighted to have launched our latest OM4Tourism site this week: Undara.com.au

Undara Experience is a fabulous tour company that took out the Queensland Hidden Jewel Award earlier this year, and has many other awards under its belt.

Take a look at the site.

It’s the kind of website that’s good to rummage around, one that draws you into all the fascinating material on the volcanic landscape, the native wildlife, and above all, the experiences to be had in this captivating corner of Australia.

On a practical level, there’s a helpful planning section and lots of support for self-drivers, maps, walk trails, facilities for corporate groups and schools, and links straight into Undara’s iconic events.

Notice that testimonials and awards are displayed prominently, and eco credentials are discussed in a separate ecotourism page - vital for conversion.

The Undara crew are excited about the new site and getting right into blogging straight off the bat. We’ve all very much enjoyed putting this site together and look forward to tracking progress as the site gains momentum.