We launched the Awards in late 2006 because we were coming across so many wonderful tourism businesses struggling to get the word out.

This was a chance for those smaller operators to win recognition, without a prolonged and time-consuming entry procedure.

We decided to invite a panel of judges from the tourism industry. This meant all entrants came to the attention of some influential tourism icons, including Australian Traveller magazine and national tour company, AAT Kings.

State winners won some excellent media coverage – each seeing between two and four editorials in their target travel and lifestyle publications – and the national winner, NingalooBlue.com, are now the proud owners of an OM4 online marketing website.

This year, we have equally influential judges on the panel, and some amazing prizes.

We’re thrilled to be welcoming the Executive Producer of Channel 9’s Getaway travel show, John Walsh, to the panel this year. Respected travel publisher, Quentin Long, will be representing Australian Traveller, and Les Cox, CEO of AAT Kings, is once again bringing his contagious enthusiasm to the judging process.

Each state winner will get an OM4Tourism blog-enabled website with hosting, design package and keyword analysis to kickstart their online marketing.

The national winner will also get a publicity campaign targeting national print and broadcast media, with global internet distribution as well.

The entry procedure is straightforward and quick. Register your interest now and you’ll receive information shortly on how to enter. To register, go to our Hidden Jewel page and scroll down to fill out the form.

Register now for the Hidden Jewel Awards