How to establish an effective email service

I often hear from frustrated tourism operators who experience difficulties with their email service: messages disappearing, download problems, inadequate technical support, a mountain of spam, and complications when changing to a new ISP (internet service provider).

We now recommend that our clients move to using Google Apps, and before you groan at the thought of changing your email addresses yet again - you don’t have to.

Your existing email addresses can be used and simply redirected into your Gmail account. So you still receive and send from your existing addresses - via the Gmail interface.

You can still use Outlook or AppleMail if you prefer it to the Gmail browser, and I’ve never seen a more effective spam filtering system.

There are other important benefits to using Google Apps, as Glenn’s article, Simplify Your Email Life, explains.

To demonstrate that every small tourism operator can make the switch without pain, Glenn interviewed Deryck Brockhurst of Boshack.

Deryck rates his technical skills as a 2 on a scale of 1 to 10.

Have a read of the interview, and if you can still think of a reason not to switch to Google Apps, let me know by commenting here or going to the Forum discussion.

Tags: email, email service, gmail, google apps
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