Transferring to OM4Tourism: one operator’s experience

When The Rainbow Connection took out the Hidden Jewel Award for the Northern Territory, proprietor Phil Walcott was delighted.

It meant a new website for the gay hotel in Alice Springs, transferring their existing content across to the OM4Tourism web platform and all the benefits that come with it.

I asked Phil what the experience was like for him. Here are his answers:

Jane: What were your first impressions of the OM4Tourism website setup and content
transfer?

Phil: Given my particularly limited knowledge of how this all works, I was delighted with the efforts of the OM4Tourism team. The content transfer was great with the ability for people that access the site to link back to other operators and organisations that we deal with.

What advantages do you perceive your new site to have? Has anything been
lost in converting from your previous site?

The addition of the keyword analysis will hopefully raise the optimisation level that will get more people ‘Googling’ their way to the site. Nothing has been lost in conversion - and the additions have enhanced what was there before on the original site.

What would you tell other tourism operators about website design? What is
important?

Negotiation with the OM4Tourism team was crucial. They are a great friendly team of very cyber-savvy people who are able to answer questions either online or by phone.

How do you find the content management aspect of your site, such as writing text
and uploading images?

I’m still learning that stuff but so far it’s been very easy - provided I remember what I’m doing and how to go about it.

Do you believe the blog is important? If so, why?

Blogging is a new phenomenon to me but it would appear that it is ‘the way to go’, allowing site visitors and guests to be able to make comments regarding our accommodation.

If a tourism operator asked you whether it is practical to manage your own
site, what would your response be?

Absolutely. It makes much better sense to be able to make changes any time of the day or night rather than have to wait for someone else to respond to your request.

Would you like to add any other comments?

OM4Tourism is a fantastic product. The Hidden Jewel Award was a great addition to my marketing process. Jane, Glenn, James and the team are a delight to work with.

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