We spend a lot of time working with graphic designers. We love the magic spell they cast over a site and they are worth the investment.
Many graphic designers outsource their web work to web developers who get that website up and running. The result is often stunning. Stunning, but if the web developer has not built the site to be search engine friendly it will not bring visitors to the site and won’t generate paying clients.
The most beautiful of websites can still be becalmed if the thinking behind the website is not informed by a clear understanding of how search engines work.
Online marketing requires more than a beautiful design. Effective web marketing starts at the very beginning of framing an online business and involves the architecture of the website itself. You need to understand your audience, how they search for you online and how to place yourself squarely in front of them.
Online marketing is not guess work. It is work, but it is the deliberate building of a product that is placed directly in front of a known market.
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