Online Marketing Articles
- The New Rules of Online Marketing for Tourism
Our experience with small tourism operators tells us that you are passionate about what you do. But many of you are frustrated because you are time poor and unable to market effectively due to budget constraints. Staff shortages and limited cash flow mean you’re struggling to keep the business ticking over, with little left over for marketing.
- Search Marketing
When someone keys in a word or phrase into a search engine such as Google, imagine hundreds of little spiders crawling the worldwide web in search of relevant content. What are they looking for? How do they decide which pages to list as the most highly relevant to the search?
- Marketing Niche Accommodation & Tours to Overseas Visitors
If you’re a niche tourism operator and you’d like to attract more international visitors to your accommodation or tours, you’re not alone. We invited Australian tourism businesses to talk about overseas marketing from the perspective of a small operator. This article presents the most common challenges you face, and possible solutions.
- Keyword Analysis - the foundation of online marketing
If you’re into fishing, you’ll know that throwing out a line and hoping for the best isn’t going to cut it. You need to know where the fish are and what bait to use. Translate this to online marketing and it means you need to know where your potential customers are and what they are looking for.
- Content Marketing
What are people reading about you when they are online? How can you use words on your site and in other online locations to help prospective customers find you and stay with you?
- Website Development and Design - 4 Common Myths
In the magical world of website development and design, there are many myths. Here are 4 that we come across repeatedly. Understanding them might help you avoid wasted time and money.
- Email Marketing
Email Marketing is particularly useful when you want to interact with your customer. It’s really a form of direct marketing. An email is sent with the purpose of enhancing the relationship of a business with its current or previous customers, and to encourage customer loyalty and repeat business.
