Blogging
Ghost Blogging Service
Blogging, or content marketing, is one of the most effective ways of using internet marketing.
In it’s simplest terms, content marketing asks you to think about what problems your clients have and use your blog posts to help solve those problems. This gets visitor attention, and builds trust. You need both before thinking about making a sale.
You may blog yourself, or consider hiring a Ghost Blogger.
A Ghost Blogger prepares draft posts for you. You review their work, make any corrections and publish. Your Ghost Blogger aims to write in a way that conveys your style and meaning, not theirs.
An example of a blog written with the aid of a Ghost Blogger, is Paul and Jenny’s blog. Read a post by Jenny describing how it works.
Your Ghost Blogger can also coach you if you want to improve your own skills. Using a Ghost Blogger helps get your blog up and going and creates a solid platform for the future.
You may choose to take over all blogging yourself, do some posts yourself and others with the Ghost Blogger – or rely solely on your Ghost Blogger.
Your Ghost Blogger can work with you in a number of ways:
- Interview Led. Choose and discuss a blog topic over the telephone. A draft post that expresses your point of view is prepared. You review the post, make corrections and publish it.
- Keyword Led. Use one your business keywords and interview you on the topic. This can help you achieve search engine rankings for new keywords, and strengthen rankings for more competitive keywords.
- Community Led. Research your community of interest and identify other bloggers writing in that area. Discuss your options for writing content of interest to that community and so attract inbound links.
- Directory Led. Identify relevant directories and make a prioritised list of directory requests and/or subscriptions. This can help you build inbound directory links.
