Features of OM4Tourism Websites
An OM4Tourism website has a lot of features designed to make you more effective at online marketing. And that means more exposure, more traffic online and more bookings!
Here are the key features and benefits you get with an OM4Tourism website:
- Self Managed. Self-managed content and self-managed design means you can make changes to your site any time.
- User Friendly. The user-friendly WordPress interface is used by millions of non-technical users worldwide.
- You Own It. Use your own domain name, with your own email addresses. You own your content and images.
- Marketing Enabled. Use interactive Contact Forms to generate enquiries. Integrate with Google Analytics. Integrate AdWords campaigns and measure conversions. Integrate with email marketing tools.
- Good Technology. OM4Tourism websites are built on WordPress, used by millions worldwide.
- Zero Hosting Fees. You are not charged an ongoing hosting fee. We have a centralised management capability that allows us to manage a community of websites efficiently.
- Community. You are not alone. You can ask other tourism operators in the community what they do for their online marketing, and what has worked for them. Ask for advice, help and ideas.
To drive your online marketing, you need a tool that goes well beyond a static, brochure style website. You need an online marketing website.
| OM4Tourism Community Website Feature | How You Benefit |
| Self managed content
|
… so you can update your site any time Do you know what it feels like to get hit for a fee every time you want to change your website? Even for simple changes? Or have you felt frustrated because important changes are delayed simply because your website developer is too busy? With an OM4Tourism website, you can respond to changing circumstances by adding to or changing your website content at any time, at no cost. You can add or change all website pages and blog posts, upload images, audio and video files, include links to other sites. OM4Tourism incorporates user-friendly editing tools designed for end users, and currently used by millions of people all around the world. Not only do we train you in how to manage your content, but there are heaps of free resources online that help you with a wide variety of website needs. And if you don’t want to do it yourself, it’s easy to get us to help. |
| Different content types | … so you can tell your story in words, pictures, sound or video. Your OM4Tourism site allows you to include multimedia files including photos, audio recordings and videos. You can embed YouTube links to play movies, or embed Flickr photostreams. |
| Search Marketing Ready
|
… to get results from Google AdWords To get the most out of search marketing (paid and organic), you need to be able to measure search traffic, understand the keywords that are driving it, and most importantly of all, understand how well it is converting to bookings. In other words, how effective is your site in persuading browsers to book your tours or accommodation? Your OM4Tourism website provides a user-friendly way to integrate with Google Analytics™, a free tool from Google that reports the number of search visitors by keyword. Integration takes less than a minute, and doesn’t require a web developer or technical skills. Your OM4Tourism website also makes it easy for you to integrate with Google AdWords™ Conversion Tracking, so you can tell how many of your paid search visitors are booking or subscribing, once again without a web developer being involved. |
| Search Engine Friendly
|
… to build your search engine profile. More and more travellers are researching their trips online. Your OM4Tourism site has many built-in features to make it search-engine friendly, so you get off on the right foot just by publishing your content. You can’t be found in the search engines if you aren’t indexed. An OM4Tourism website produces a complete sitemap for Google™, Yahoo™ and Ask™ automatically every time you post. An OM4Tourism website automatically ensures each page/post has a unique page title and description, placing unique, relevant content instead of repetitious boilerplate right where it matters most. Your OM4Tourism site is not only highly readable for visitors, it is also optimised so search engines can read (and index) the content. Good search engine rankings are helped by back links (links from other sites), and using your blog is a powerful way to develop great back links. Your OM4Tourism site supports pingbacks and trackbacks, and automatically alerts you of back links as they develop. |
| Search Engine Optimization
|
… so you can refine your search engine profile. Being search engine friendly is a vital starting point, and it means you are well placed for search traffic without doing anything more than publishing your content. But if you want to, you can individually optimise the content of your key pages for search engines. An OM4Tourism website lets you (or your assistant) optimise key pages by creating unique titles, and setting unique meta data for page descriptions and keywords that will override the automatic values. There are no tricks in this area, just tools that let you set up your pages in the way recommended by Google™ and other search engines, so that they are most relevant for searchers. As you get more experienced with search engines and your web presence grows, you can maximise web traffic by having full access to the tools required to optimize your pages for search, or have a specialist assist you with it. |
| Email Marketing Ready
|
… so you can convert visitors to subscribers and follow up. To get the most out of email marketing, it is important to let your visitors subscribe to your newsletters, multi-part education series and other email autoresponder based content. Your OM4Tourism website lets you integrate email subscriptions into your site. |
| Blog Enabled
|
… so you can be personal and conversational. Using a blog helps travellers learn about your destination or experience in a way that is both personal and conversational. Your own blog lets you talk about your experience in a way just can’t do on a static site. A great travel blog tells a story in a personal way, with more depth and colour. Travellers are interested in a unique experience, and your blog lets them easily get into a conversation with you. They can read back into your archives, subscribe for new posts, or comment directly and take part. Your OM4Tourism website is blog enabled, including a fully featured Wordpress™ blog. You can choose to make your blog the primary focus of your site by leading with it as your home page, by making it accessible like any web page, or not use it. And of course you can change your mind - perhaps start with a website, and then add a blog when you are ready. Using a service such as Feedburner™ is popular because it enables email subscriptions and powerful measurement tools. Your OM4Tourism site makes it easy to integrate Feedburner and other blog related services, without a web developer being required. |
| Social Media Integration
|
… to get you connected. There are a wide range of social media networks available on the web, including sites such as Del.icio.us, Digg, StumbleUpon and Flickr. Your OM4Tourism website enables you to integrate with most social media sites. For example, you can easily add “Add to Del.ico.us”, “Digg This” and “Stumble It” icons to the bottom of each post. If you register with Technorati, you can create your own Technorati links in your sidebar. If you have your own Flickr photo stream, or have identified photo streams from others you want to point to, you can include this in your sidebar. |
Self Managed Design |
… for a great looking site. Getting your site to look great is important. Engage us to set your site up professionally, according to your brief. But seasons come and go and sometimes you want a change of scenery, and you can do this yourself as well. An OM4Tourism site lets you change your own artwork and choose different fonts and colours. You can create your own banners, icons or buttons and add these to your site. You can get your own designer to create a new look. The most popular options - changing header art, changing heading colours, changing fonts - can be changed without any technical know how required. If you have some technical knowledge (or are working with someone who does), you have the flexibility of being able to add your own CSS rules without the use of ftp. |
Site Hosting - OM4Tourism Community websites are hosted along with our other OM4Tourism clients, on servers run by our hosting provider. Your site is regularly backed up, and you can do your own exports of your web pages, posts and comments.
Support - Free support is available in the OM4Tourism Forums
Domain - When your site is first created, it will be a subdomain of OM4Tourism.com - later on you can send us a request and we’ll map it to an external domain that you specify. You can choose your own email addresses (at your domain) that will be forwarded to your primary email address.
OM4 Theme - You have the benefit of the OM4Tourism template and tools, designed specifically to enable your search marketing, email marketing, and content marketing systems to work efficiently. We are constantly researching new online marketing tools and techniques, and you will receive regular updates from us when these become available with support for implementation.
