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61.9% research holidays/destinations online

eMarketer 2008: 61% of Active Adult Internet Worldwide Researchers have researched holidays/destinations

eMarketer 2008: 61% of Active Adult Internet Worldwide Researchers have researched holidays/destinations

I’ve mentioned previously that if you are interested in what is happening with online travel and tourism it is worth subscribing to eMarketer Daily.

They have recently released some research showing what Internet users worldwide ages 16 to 54 research online.

Holidays/destinations are right there at the top, with travel close behind.

This is a very good reasons for tourism operators to have a website with good search engine visibility. And also to have a good understanding of what keywords people use to search for their destination or experience.

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