Interesting statistic from latest PhoCusWright Australian Online Travel Traffic Report: “traffic to travel websites increased more than 30% year over year in 2010, compared to just 3% for all Internet traffic.” Clearly the big travel sites are growing strongly. But the growth is there for small operators too.
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Visit Tourism Australia and get your own copy of The Australia Content Widget. Once you’ve signed up, you get to have a content widget like this on your website.
A blog is an incredible tool to help promote your tourism business and David Doudle (aka Lunch) over at Goin’ Off Safaris provides a great example of a tourism blog in action. Lunch’s blog is a great read – his posts are personal and conversational, and create a vivid impression of the experiences on offer. […]
I’ve mentioned previously that if you are interested in what is happening with online travel and tourism it is worth subscribing to eMarketer Daily. They have recently released some research showing what Internet users worldwide ages 16 to 54 research online. Holidays/destinations are right there at the top, with travel close behind. This is a […]
The new Baz Luhrmann stories have been released. Produced for Tourism Australia, they tie in with the release of the movie Australia. Billabong The story opens in a busy city in the US, where a young woman is working way too hard and has just been told by her partner they need a break. Out […]
Love the new Baz Luhrmann ads. Just love them. There is a lot of debate about these here in Australia: are they too risky? Well, time will tell, but I think they are sheer genius when combined with Nicole Kidman’s waterfalls. To understand the tie in, first have a look at the new US ad […]
Here are some very simple ways to find material for a good travel blog post. What are your customers going to find interesting? A great place to start is to review what they are already asking about. Check Your Email Enquiries Have a look through your recent email enquiries. (These are recorded on your site) […]
The Nanga Music Festival website is live, and early bird bookings are open. The website has been put together entirely by the festival organisers. It is clearly laid out, and it is easy to find out who you can see, where you will stay and how to book. There is already a lot of interaction […]
A colleague told me today that although she is doing everything she can to optimise her website, and is getting lots of site visitors, very few of them are interacting with her via her website. This set me thinking about what takes people that extra step from reading your stories to responding to your stories […]
We have recently launched a new website for VA Clare Valley, primarily a boutique wine business producing international quality wine, as well as olives, olive oil, red wine vinegar and honey. Wineries are in a class of their own when it comes to marketing. They’re an attraction and a store, and often a restaurant and […]