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Marketing a boutique wine business

VA Clare Valley screen shotWe have recently launched a new website for VA Clare Valley, primarily a boutique wine business producing international quality wine, as well as olives, olive oil, red wine vinegar and honey.

Wineries are in a class of their own when it comes to marketing. They’re an attraction and a store, and often a restaurant and accommodation provider too.

VA Clare Valley’s focus is on selling produce, and the site has two objectives:

  1. to attract potential visitors to South Australia’s Clare Valley wine region and encourage them to visit the cellar door, and
  2. to enable produce to be sold online.

Our keyword analysis told us the words and phrases potential visitors and customers are keying in, and this guided us in structuring the site content.

Searchers are likely to find the site through destination searches on Clare Valley, and product-related searches. Google Analytics will enable VA Clare Valley to monitor this and adapt their content accordingly.

Many of the destination visitors are likely to be self-drivers, so the Getting Here section, with clear maps, is vital for conversion.

The Cellar Door & Shop enables VA Clare Valley to take orders online using PayPal, which takes a commission on sales of between 3.5 and 4%.

This article explains the benefits of using PayPal to sell online, and how to set this up yourself.

Above all, the site has engaging content likely to appeal to its prospective audience and convert them into paying customers – whether online or face-to-face.

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