The new layout was designed by Tracy Graffin.
The hotel photographs have been given a new lease of life by the design, with use of white space and complementary colours to create fresh and appealing pages.
The blog makes use of bold feature images and text snippets to draw visitors into reading more.
Finally, the wider / deeper format of this website presents the hotel in a luxurious format that responds to the increasing number of high resolution displays in use. Check it out with your iPad or your large format computer screen and you’ll get a feel for the difference to websites designed for a smaller format. There are choices involved in this, but all marketing involves choices.
For the curious, here is a snapshopt of the Cape Lodge home page before the redesign: