Tag Archives | Blogging

Using a blog to promote your tourism business

A blog is an incredible tool to help promote your tourism business and David Doudle (aka Lunch) over at Goin’ Off Safaris provides a great example of a tourism blog in action. Lunch’s blog is a great read – his posts are personal and conversational, and create a vivid impression of the experiences on offer. […]

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Crossing Australia with Marcus, Fiona and Wren

Marcus Brady is the Marketing Manager for Undara Experience.  In July he is off on holiday – a road trip across Australia, from Cairns to Adelaide, with his partner Fiona and their 3 year old daughter Wren. Earlier this year Marcus did our Blog School programme, and has got the blogging bug. Lucky for us […]

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Getting website traffic but no enquiries?

A colleague told me today that although she is doing everything she can to optimise her website, and is getting lots of site visitors, very few of them are interacting with her via her website. This set me thinking about what takes people that extra step from reading your stories to responding to your stories […]

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OM4Tourism’s latest website launched

We are delighted to have launched our latest OM4Tourism site this week: Undara Experience is a fabulous tour company that took out the Queensland Hidden Jewel Award earlier this year, and has many other awards under its belt. Take a look at the site. It’s the kind of website that’s good to rummage around, […]

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7 ways to hook your audience

My previous post went on a journey to find out where travellers are likely to end up when they research travel experiences online. One of my searches – for an interactive dolphin experience in Western Australia – took me to 2 specialist operators: Naturaliste Charters and Rockingham Dolphins. So why did these operators get my […]

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Welcome to OM4Tourism

I’m delighted to be launching OM4Tourism – a site dedicated to online marketing resources for small to medium tourism businesses. We decided to launch a site just for tourism operators because: you have told us how important the Internet is to your business success, and we believe small tourism businesses offering unique experiences have a […]

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