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Using a blog to promote your tourism business

Goin' Off Safaris Blog

Goin' Off Safaris Blog

A blog is an incredible tool to help promote your tourism business and David Doudle (aka Lunch) over at Goin’ Off Safaris provides a great example of a tourism blog in action.

Lunch’s blog is a great read – his posts are personal and conversational, and create a vivid impression of the experiences on offer.

Recently Lunch has been talking about some shark cage diving tours with Rodney Fox, and also some tours up to Lake Eyre. Here are three of his most recent posts that give you a feel for how he goes about it:

  • July Special: 3 Day Half Priced Great White Shark Cage diving
  • Great white shark cage diving heats up!
  • >Goyders Lagoon turns lush green

Not only do blog posts let you tell the story of your own tours or accommodation, they help your profile with the search engines as well. Sites with active blogs are indexed more frequently by Google. And each new blog post is a new page in your website – websites with more pages have the chance to be found for more searches. And blog posts are a good way to help build links to your website as well.

So if you’ve been wondering about how to improve your search engine optimisation, get on to your blog and start getting your story out there.

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